history

The brightness of colour and the prevalence of chromatism, the exuberant fantasy of prints, the taste for eccentricity and enjoyment. Then there’s the vivacity of the constructive lines and constant ornamental research. These are the guidelines of fashion by Enrico Coveri.

1973
Touche by Enrico Coveri takes to the runway in Milan. This is the debut of a creative talent destined to become a permanent feature of the world, not only of fashion, but of customs and taste Made in Italy.

1977
Enrico Coveri presents his first collection for women in Paris. The impact is immediate. The success overwhelming. The fashion press and opinion-makers pay tribute to this debut with an endless round of applause. The menswear collection comes straight after. Coveri, the 25 year-old enfant prodige becomes the sequin king. The daily newspaper Le Figaro writes: “Sequins are to Coveri what chains are to Chanel”.

1981
The activity of the Enrico Coveri house of fashion, which already boasts collections for women, men and children, as well as a range of jeans, is completed with cosmetics. 1982 is the year of the birth of the fragrance Paillettes (sequins), followed, a year later, by Enrico Coveri pour Homme.

1984
In Venice, at Palazzo Moretti, Coveri throws one of the most sumptuous and extravagant masked balls this water-borne city can remember.

1985
The young line named You Young Coveri is released.

1987
In Paris, the young Coveri receives the Grande Mèdaille de Vermail.

1988
Enrico Coveri is named Commendatore della Repubblica; the only person ever to receive this accolade under the age of 35. Dozens of other accolades follow in Italy and throughout the world.

1990
Enrico Coveri dies at just 38. His sister Silvana, who has always worked alongside him in the role of Managing Director of the house succeeds him.

1996
Francesco Martini Coveri, Silvana’s son and the most talented of Enrico’s nephews, makes his debut
on the runway as Creative Director of You Young Coveri, proving that he has the right approach, passion for colour and spirit for fashion to guarantee continuity to the Coveri brand.

2004
For the very first time in Italy, a street is named after a designer: Piazzale Enrico Coveri in Prato.